The Treasure Chest Wine Shows will take 14 Emerging Wine Entrepreneurs and introduce them to key buyers, sommeliers and distributors in the major cities of South Africa.

Wineries will showcase their varietals to the market, allowing buyers the opportunity to see the demand and meet with the wineries in order to list their wines and make them available to wine lovers around the country.

The promotion of Emerging Wine Entrepreneurs is an integral part behind the motivation of this initiative; to increase the reach and distribution of developing brands on the domestic market.

The Wine Road Shows will happen in 4 major South African cities over the next 6 months, visiting Durban, Johannesburg, Bloemfontein and Pretoria.


The Treasure Chest Wine Road Shows are the first series of their kind, not to be missed by retailers wanting to grow, diversify and expand their wine portfolios.


The Road Shows aim to establish trade links with key buyers in each city and most importantly, offer distributors the opportunity to list these wines.

Buyers and Distributors will be educated on the benefits of buying Emerging brands and by doing so, encourage them to support the transformation of the wine industry on the domestic market.

Increasing the demand for emerging brands encourages empowerment, and offers a solution to the social responsibility of listing wines that are ethical and fair-trade.


Presenting the Treasure Chest wine brands

Contact Us

Please send us an email request if you wish to attend.